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San Francisco: Video-sharing platform YouTube has announced the introduction of its new AI Likeness Detection tool for all adult users, taking a major step against fake videos created using artificial intelligence (AI), commonly known as deepfakes.

According to YouTube, now every YouTube user aged 18 or older will be able to access this feature, through which videos on the platform can be identified in which the appearance of a person has been copied using AI.

This feature takes a selfie-style scan of the user's face and then continuously monitors videos uploaded to YouTube. If a similar appearance is found in a video, YouTube will immediately inform the relevant person, after which he will be able to request the removal of the video if he wishes.

YouTube says that earlier this technology was available on a limited scale only to content creators, politicians, government officials, journalists and showbiz personalities, but now it is being extended to ordinary users so that everyone can take steps to protect their digital identity.

According to the company, the decision to remove or retain a video will be made under its privacy policy, during which it will be seen whether the video is close to reality or not, whether it has been declared AI-generated, and whether the person concerned can be clearly identified in it.

YouTube has clarified that content based on humor or parody will be exempt in some cases. In addition, the tool is limited to facial recognition and will not monitor voice or other identifying features.

According to company spokesman Jack Malone, the purpose of this expansion is to provide equal protection to all creators and users, new and old.

According to experts, deepfake technology is no longer a problem limited to celebrities or politicians, but ordinary citizens can also be targeted. There have been many incidents around the world where students or ordinary people were harassed by making fake videos.

The growing trend of fake AI-generated images and videos in recent years has raised new questions about online privacy and digital security, putting increasing pressure on technology companies to take effective measures to protect users.