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 Islamabad: Pakistan Post, paying tribute to the country’s historical and cultural heritage on the occasion of World Handicrafts Day, unveiled three commemorative stamps and a special souvenir sheet in honour of the famous traditional Blue Pottery of Multan.

The ceremony was jointly attended by Federal Secretary for Communications Ali Sher Mehsud and former Federal Secretary Captain (retd) Usman Ali Isani, while senior officials of Pakistan Post, government officials and personalities from different walks of life were also present.

According to Pakistan Post, this special stamp series is an attempt to highlight this unique art of the country, which is recognized worldwide for its charming blue hue, beautiful carvings and high craftsmanship. Blue Pottery, attributed to Multan, is a custodian of a centuries-old cultural tradition and remains an important symbol of Pakistan’s artistic identity.

Addressing the ceremony, Secretary of Communications Ali Sher Mehsud said that traditional arts and crafts are an important part of the cultural identity of any nation. He appreciated Pakistan Post's efforts to promote the country’s history, culture, and fine arts through commemorative stamps and said that such initiatives help connect the younger generation with their cultural roots.

Former Federal Secretary Captain (retd) Usman Ali Isani said that artists and craftsmen are valuable assets of any society. According to him, handicrafts are not only an expression of creativity but also a reflection of the history and cultural identity of a nation, hence the preservation of these traditions is the need of the hour.

Director General Pakistan Post, Squadron Leader Maqsood Ahmed said that the issuance of commemorative stamps is a manifestation of the commitment to highlight Pakistan’s diverse cultural heritage to the world. He paid tribute to the craftsmen and artisans who have kept the art of blue pottery alive and said that their hard work and expertise have preserved this ancient tradition till date.

The three stamps and souvenir sheet included in the special commemorative set reflect the unique beauty and artistic skill of blue pottery. These stamps have been designed by Pakistan’s youngest stamp designer Abu Ubaidah Ayaz, who has tried to bring this art to the new generation and the global community by harmonizing traditional carvings with modern expressions.

Pakistan Post also released a special First Day Cover, an informative photo booklet and commemorative cancellation stamps on this occasion, which are being described as a center of special interest for fans and stamp collectors.

The speakers emphasized that this philatelic issue is not only a recognition of the services of the country’s craftsmen but also an effective means of raising public awareness regarding the preservation of traditional arts and crafts. According to them, this initiative will help in further introducing Pakistan’s cultural heritage at the national and international levels.

 The commemorative stamps, souvenir sheets and other philatelic materials are now available at selected post offices and philatelic bureaus across the country.

 At the end of the ceremony, the commitment to preserve, promote and pass on Pakistan's cultural and artistic heritage to future generations was reaffirmed, so that these precious traditions of the country remain alive forever.